Bison: Good for the earth and good for you!
The Perfect Earth Day Protein

DENVER, CO (April 20, 2023) – Earth Day is right around the corner! The National Bison Association encourages consumers to claim bison as their earth-friendly, regenerative protein choice. Why? Because bison are “Regenerative by Nature”. ™ This is exemplified by the results of Kansas State University's recently published findings of over 30 years of research on bison's impact on the Konza Grasslands Biological Station in Kansas, making it clear: America's grasslands benefit with bison on the landscape.
 
“Bison are a keystone species and a native tool for soil health regeneration in North America. Their presence on grasslands and rangelands help revitalize biodiversity and organic matter, leading to more resilient soils that can better withstand climate change impacts like flooding and drought. More robust soils lead to stronger plant growth, restoring important carbon-capturing grasslands in the process. The bison's regenerative behavior can be attributed to their evolution on the North American continent over thousands of years and their resulting grazing behavior, which remains intact today as bison have never been domesticated,” shares Jim Matheson, Executive Director of the National Bison Association.
 
“Our members are the bison stewards that utilize these innate instincts to their advantage, while, in turn, restoring the species to its native landscape to produce a supremely nutrient-dense, low-fat, delicious protein,” commented Chad Kremer, President of the National Bison Association. 
 
The National Bison Association provides a very holistic approach to herd management in its education and outreach to livestock stewards who are increasingly choosing bison to graze their pastures, and which has proven to be a profitable agricultural endeavor with bison producers in every state today. 
 
Did you know that bison are raised without growth hormones or antibiotics and are not subjected to industrial livestock practices including artificial insemination, castration, dehorning, and branding? When you purchase bison meat, you become a “Partner in Restoration”, helping to restore healthy bison to healthy American landscapes. And that’s no small feat. Roughly 135 years ago, only about 750 bison remained from herds that once numbered as high as 40 million. Thanks to people like you, nearly 400,000 bison have been restored to North America, and YOU —as a bison customer—are a vital partner in that endeavor.
 
The National Bison Association represents nearly 1,200 bison ranchers, marketers and enthusiasts. The vision of the NBA is a community bound by the heritage of the American Bison. The mission of the National Bison Association is to bring together stakeholders to celebrate the heritage of American bison, to educate, and to create a sustainable future for our industry. More information on the association can be found at www.bisoncentral.com.
 
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