Denver, Colorado (January 4, 2023) - The nation’s premier bison show and sale will culminate with a live animal auction at the National Western Livestock Auction Arena starting at 10 a.m., Saturday, January 21 at the National Bison Association’s Gold Trophy Show and Sale (GTSS). See all the details at
Over 20 bison producers from across the continent will bring their prime quality animals to Denver for the 2023 GTSS held January 20-21 at the National Western Stock Show (NWSS) complex. The winning entries at the Denver show have served as foundation seed stock for most of the top bison herds throughout the United States today.
The mission of the Gold Trophy Show and Sale is to create an environment where producers can compete to establish the value of their bison in the current marketplace.
For over 40 years, the Gold Trophy Show and Sale has been held each January in conjunction with the National Bison Association’s annual winter conference, which takes place the preceding three days with bison-specific programming and education. The media and general public are invited to view the animals and meet hundreds of bison producers from across North America in the NWSS Yards on Friday, January 20, from noon – 4pm. The afternoon will feature bison burgers, a bison handler Q&A, bison viewing, and ample opportunity to visit with today’s bison stewards who are restoring the bison species back to its native landscape across North America.
Today's bison herds continue to grow despite a three-year cycle of pandemic, drought, and economic uncertainty. Consumer demand for clean and healthy bison meat is at an all-time high. In response, more and more farmers and ranchers are adding bison to their livestock operations to take advantage of these new market opportunities. There are also exciting advances in understanding bison through the Center of Excellence for Bison Studies, established in 2020 within the South Dakota State University system. Join us to see our National Mammal and meet those stakeholders responsible for their restoration.
Note: Members of the media are welcome to cover any part of the Gold Trophy Sale. Reporters and photographers desiring access to the live animal pens should contact the NBA’s Karen Conley at 303.292.2833 x703, or at