Don’t Be Buffaloed!

We’ve sniffed out the best pet product brands for your companion animal.

More families are discovering the great taste and nutritional benefits of North American bison every day. With more retail stores and restaurants carrying deliciously healthy bison meat, ranchers are restoring herds to the native grasslands across the United States and Canada.

We’re pleased that many pet food companies have stepped forward to include bison as a high-quality ingredient in food and treat products for the furry members of our families. Those companies have discovered that many customers want to treat their companion animals to the same flavorful, nutritious diet as ever other member of their family.

Unfortunately, some companies are exploiting the popularity of bison meat, by adding cheaply-priced imported water buffalo ingredients—labeled only as “buffalo” to their products. While this practice is technically not illegal, it deceives customers into believing that these water buffalo ingredients are actually North American Bison.

The National Bison Association is launching this website as a service to aid consumers in selecting products for their companion animals produced by companies committed to honest, transparent labeling of bison and water buffalo ingredients in their products. Don’t be buffaloed: chose real bison—the best protein—for your companion animal.

Friends of the Herd

These products provide your companion animal with the best high-quality bison ingredients.

BLUE Wilderness® Rocky Mountain Recipe™
Visit their website here

North American Bison is the No. 1 Ingredient

Blue Buffalo products have long used the image of the North American Bison to convey the quality of their ingredients. Blue’s Wilderness Rocky Mountain Recipe exemplifies that commitment. Deboned bison is the No. 1 ingredient is a quality, high protein recipe.

All Ingredients:

Deboned Bison, Chicken Meal (source of Glucosamine), Menhaden Fish Meal (source of Omega 3 Fatty Acids), Pea Protein, Pea Starch, Peas, Tapioca Starch, Potatoes, Dried Egg Product, Dried Tomato Pomace, Natural Flavor, Flaxseed (source of Omega 6 Fatty Acids), Chicken Fat (preserved with Mixed Tocopherols), Dehydrated Alfalfa Meal, DL-Methionine, Dried Chicory Root, Salt, Pea Fiber, Alfalfa Nutrient Concentrate, Calcium Carbonate, Choline Chloride, preserved with Mixed Tocopherols, Sweet Potatoes, Carrots, Potassium Chloride, Zinc Amino Acid Chelate, Zinc Sulfate, Vegetable Juice for color, Ferrous Sulfate, Vitamin E Supplement, Iron Amino Acid Chelate, Blueberries, Cranberries, Barley Grass, Parsley, Turmeric, Dried Kelp, Yucca Schidigera Extract, Niacin (Vitamin B3), Calcium Pantothenate (Vitamin B5), L-Carnitine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), L-Lysine, Copper Sulfate, Biotin (Vitamin B7), Vitamin A Supplement, Copper Amino Acid Chelate, Manganese Sulfate, Taurine, Manganese Amino Acid Chelate, Thiamine Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Calcium Iodate, Dried Yeast, Dried Enterococcus faecium fermentation product, Dried Lactobacillus acidophilus fermentation product, Dried Aspergillus niger fermentation extract, Dried Trichoderma longibrachiatum fermentation extract, Dried Bacillus subtilis fermentation extract, Folic Acid (Vitamin B9), Sodium Selenite, Oil of Rosemary.

Available at:
Merrick® Grain Free Real Buffalo Beef + Sweet Potato™
Visit their website here

North American bison—labeled as buffalo—is the No. 1 Ingredient.

In response to a questionnaire from the National Bison Association, top officials at Merrick confirmed that all of the ingredients labeled as buffalo on their products are North American Bison. According to those officials, they chose to use the term “buffalo” because the American public uses the term buffalo to describe bison. Merrick has several formulas with buffalo on the label. None of those ingredients are water buffalo.

All Ingredients:

Deboned Buffalo, Chicken Meal, Turkey Meal, Deboned Beef, Sweet Potatoes, Potatoes, Peas, Pea Protein, Potato Protein, Chicken Fat (preserved with mixed tocopherols), Whitefish Meal, Salmon Meal, Natural Flavor, Tapioca, Flaxseed, Sunflower Oil, Organic Dried Alfalfa Meal, Salt, Apples, Blueberries, Choline Chloride, Salmon Oil, Minerals (Iron Amino Acid Complex, Zinc Amino Acid Complex, Zinc Sulfate, Sodium Selenite, Manganese Amino Acid Complex, Copper Amino Acid Complex, Potassium Iodide, Cobalt Proteinate, Cobalt Carbonate), Yucca Schidigera Extract, Vitamins (Vitamin E Supplement, Vitamin B12 Supplement, Vitamin A Acetate, d-Calcium Pantothenate, Thiamine Mononitrate, Niacin, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Folic Acid, Pyridoxine Hydrochloride), Dried Lactobacillus plantarum Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Lactobacillus acidophilus Fermentation Product

Grain Free PURE Limited Ingredients
Visit their website here

North American Bison is the No. 1 Ingredient

Canidae proudly calls out its partnership with U.S. bison ranchers. And, the company also has two treat products featuring bison! Check out those treats here:

https://www.canidae.com/dog-food/products/canidae-grain-free-pure-heaven-biscuits-with-bison-and-butternut-squash/

https://www.canidae.com/dog-food/products/canidae-grain-free-pure-chewy-treats-with-bison-and-pumpkin/

All Ingredients:

Bison, lamb meal, sweet potatoes, peas, lentils, carrots, pork meal, tapioca, canola oil, suncured alfalfa, natural flavor, minerals (iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, copper sulfate, potassium iodide, manganese proteinate, manganous oxide, manganese sulfate, sodium selenite), vitamins (vitamin E supplement, thiamine mononitrate, ascorbic acid, vitamin A supplement, biotin, niacin, calcium pantothenate, pyridoxine hydrochloride, vitamin B12 supplement, riboflavin, vitamin D3 supplement, folic acid), choline chloride, mixed tocopherols (a preservative), dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried lactobacillus casei fermentation product, dried lactobacillus plantarum fermentation product, dried trichoderma longibrachiatum fermentation extract.

Available at:
Solid Gold® Wolf King™ Bison and Brown Rice Recipe with Sweet Potatoes
Visit their website here

North American Bison is the No. 1 Ingredient

All Ingredients:

Bison, Ocean Fish Meal, Brown Rice, Peas, Oatmeal, Chickpeas, Pearled Barley, Potatoes, Dried Eggs, Sweet Potatoes, Tomato Pomace, Flaxseed, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavor, Choline Chloride, Salmon Oil (Preserved with Mixed Tocopherols), Carrots, Pumpkin, Parsley, Apples, Cranberries, Blueberries, Lettuce, Celery, Beets, Watercress, Spinach, Dried Chicory Root, Broccoli, Spearmint, Almond Oil (Preserved with Mixed Tocopherols), Sesame Oil (Preserved with Mixed Tocopherols), Yucca Schidigera Extract, Dried Kelp, Thyme, Lentils, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Zinc Sulfate, Niacin, Ferrous Sulfate, L-Ascorbyl-2-Polyphosphate (Source of Vitamin C), Calcium Pantothenate, Thiamine Mononitrate, Copper Sulfate, Riboflavin, Pyridoxine Hydrochloride, Manganese Sulfate, Zinc Proteinate, Folic Acid, Calcium Iodate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Biotin, Vitamin B12 Supplement, Rosemary Extract, Dried Lactobacillus Acidophilus Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Dried Lactobacillus Reuteri Fermentation Product.

Available at:
Natural Balance® Limited Ingredient Diets® Sweet Potato & Bison Dry Dog
Visit their website here

North American Bison is the No. 2 Ingredient

Bison is the No. 2 Ingredient in this recipe. Natural Balance was founded by Dick Van Patton as a brand that uses high quality ingredients. He even used to eat the food to demonstrate its quality.

All Ingredients:

Sweet Potatoes, Bison, Potato Protein, Pea Protein, Canola Oil (Preserved with Mixed Tocopherols), Dicalcium Phosphate, Natural Flavor, Salmon Oil (Preserved with Mixed Tocopherols), Dried Potato Products, Salt, Minerals (Zinc Proteinate,  Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Calcium Carbonate, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Flaxseed, Dl-Methionine, Choline Chloride, Taurine, Mixed Tocopherols (Preservative), Rosemary Extract, Green Tea Extract, Spearmint Extract.

Available at:
Orijen® Regional Red Freeze Dried™
Visit their website here

North American Bison is the 5th ingredient (behind beef, wild boar, lamb and herring)

Orijen is a super-premium brand that has developed a highly transparent and traceable system for its ingredients.

All Ingredients:

Fresh angus beef meat (11%), fresh wild boar meat (4%), fresh plains bison meat (4%), fresh or raw romney lamb meat (4%), fresh yorkshire pork meat (4%), fresh beef liver (4%), fresh beef tripe (4%), fresh whole pilchard (4%), fresh whole eggs (4%), fresh wild boar liver (4%), lamb (dehydrated, 4%), beef (dehydrated, 4%), whole herring (dehydrated, 4%), mutton (dehydrated, 4%), pork (dehydrated, 4%), fresh lamb liver (3.5%), fresh lamb tripe (3.5%), whole sardine (dehydrated, 3%), fresh pork liver (3%), whole red lentils, whole green lentils, whole green peas, lentil fiber, whole chickpeas, whole yellow peas, whole pinto beans, beef fat (1%), pork fat (1%), herring oil (1%), beef cartilage (dehydrated, 1%), beef liver (freeze-dried), beef tripe (freeze-dried), lamb liver (freeze-dried), lamb tripe (freeze-dried), fresh whole pumpkin, fresh whole butternut squash, fresh whole zucchini, fresh whole parsnips, fresh carrots, fresh whole red delicious apples, fresh whole bartlett pears, fresh kale, fresh spinach, fresh beet greens, fresh turnip greens, brown kelp, whole cranberries, whole blueberries, whole saskatoon berries, chicory root, turmeric root, milk thistle, burdock root, lavender, marshmallow root, rosehips, Enterococcus faecium.

Available at:
Rachael Ray Nutrish® Zero Grain Beef, Potato & Bison Recipe™
Visit their website here

North American Bison is the 10th Ingredient

Rachael Ray is a high-end pet food brand. The website for this product notes, “Real bison raised on U.S. farms is a lean, nutrient-dense protein that contains essential amino acids to help support healthy muscle mass. Plus, it’s easily digestible and isn’t often used in dog food, which may make it less likely to aggravate food sensitivities.”

All Ingredients:

Beef, Chicken Meal, Dried Peas, Whole Dried Potatoes, Chicken Fat (Preserved with Mixed Tocopherols), Pea Protein, Pea Flour, Dried Plain Beet Pulp, Beef Meal, Bison, Tapioca, Natural Flavor, Menhaden Fish Meal, Flaxseed, Potassium Chloride, Salt, Zinc Proteinate, Dried Cranberries, Vitamin E Supplement, Iron Proteinate, L-Ascorbyl-2-Polyphosphate (Source of Vitamin C), Choline Chloride, Manganese Proteinate, Copper Proteinate, Niacin, d-Calcium Pantothenate, Biotin, Sodium Selenite, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid.

Available at:
I&love&You® Naked Essentials™ Lamb + Bison
Visit their website here

North American Bison is the 12th Ingredient

All Ingredients:

lamb, chicken meal, turkey meal, lentils, chickpeas, sweet potatoes, peas, chicken fat (preserved with mixed tocopherols), pea starch, dried beet pulp (sugar removed), flaxseed, bison, potassium chloride, fish oil, chickory root, dried carrots, dried celery, dried beets, parsley, dried lettuce, dried watercress, dried spinach, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, cobalt proteinate, sodium selenite.) Vitamins (choline chloride, Vitamin a supplement, Vitamin d3 supplement, Vitamin E supplement, niacin, d-calcium pantothenate, pyridoxine hydrochloride (source of Vitamin b6), thiamine mononitrate, riboflavin supplement, folic acid, Vitamin b12 supplement.) lactobacillus casei fermentation product dehydrated , lactobacillus acidophilus fermentation product dehydrated, bifido bacterium thermophilum fermentation product dehydrated, entercoccus faecium fermentation product dehydrated.

Available at:
  • Amazon.com
  • Chewy.com
  • Jet.com
  • Independent Pet Specialty stores
  • Grocery Stores
  • Natural Food Stores
Pet Treats with Real Bison

Bowser’s Best Buffalo BitesBowser’s Best Buffalo Bites

Low Fat, Nutritious Dog Treat Made with Natural American Bison

These treats are made is small batches by by NBA Members Don and Sally Whitson.

All Ingredients:

Bison, Textured Soy Protein, Water, Soy Flour, Natural Smoke Flavor, Garlic Powder, Tomato Powder, Salt, Caramel Powder, Nonfat Milk, Sweet Whey, Soy Sauce Powder, Pepper.

Available at:

Available through direct sales at 1-800-435-6328 or sally@ozmeats.com


Don't Be Buffaloed!

These brands are not recommended for bison-loving pooches. Water buffalo is the ingredient that is labeled as buffalo in these products.


Taste of the Wild® High Prairie Formula with Roasted Bison
and Roasted Venison ™
Visit their website here

Water Buffalo, labeled only as “Buffalo,” is the No. 1 ingredient. Roasted bison is the ninth ingredient.

Taste of the Wild has declined to add the word “water” in front of the term “buffalo” in their ingredient panel.

While this brand contains at least 3% roasted bison, we believe that the brand should be open and transparent about including water buffalo as the lead ingredient.

Not a recommended brand.

All Ingredients:

Buffalo, lamb meal, chicken meal, sweet potatoes, peas, potatoes, canola oil, egg product, roasted bison, roasted venison, beef, natural flavor, tomato pomace, potato protein, pea protein, ocean ¬fish meal, salt, choline chloride, dried chicory root, tomatoes, blueberries, raspberries, yucca schidigera extract, dried Lactobacillus acidophilus fermentation product, dried Bifidobacterium animalis fermentation product, dried Lactobacillus reuteri fermentation product, vitamin E supplement, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, copper sulfate, potassium iodide, thiamine mononitrate (vitamin B1), manganese proteinate, manganous oxide, ascorbic acid, vitamin A supplement, biotin, niacin, calcium pantothenate, manganese sulfate, sodium selenite, pyridoxine hydrochloride (vitamin B6), vitamin B12 supplement, riboflavin (vitamin B2), vitamin D supplement, folic acid.

Health Extension® Little Bites™ Grain Free Buffalo & whitefish Recipe

Health Extension’s website notes, “Knowing where the ingredients in your pet food comes from is important.” And, they include a clickable map of the United States so that users can see where those ingredients originate. When clicking on buffalo, a pop-up box appears with the words: India. A+ of full disclosure on the website, but not on the product label.

All Ingredients:

Buffalo, Deboned Whitefish, Buffalo Meal, Whitefish Meal (source of Omega 3 fatty acids), Chickpeas, Lentils, Salmon Oil (preserved with Mixed Tocopherols), Tapioca Starch, Whole Sweet Potatoes, Pumpkin, Peas, Coconut Oil (preserved with Mixed Tocopherols), Whole Carrots, Dried Seaweed Meal, Pomegranate, Blackberries, Whole Blueberries, Whole Cranberries, Raspberries, Potassium Chloride, Spinach, Turmeric, Tomato, Beets, Parsley, Chicory Root Extract, Sage, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, Vitamin A Acetate, Vitamin E Supplement, Riboflavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Organic Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium Iodate, Sodium Selenite, Yucca Schidigera Extract, Pectin, Dried Lactobacilus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Baciollus coagulans Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product